Your Head of Visibility
Meet Cas
Cas gets you in front of new people who need exactly what you do. More of the right eyes on your work means more people you can help, and more room to grow.
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Trained on 14 years of Connect-First marketing, Cas guides you from stuck to your next step.
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The role that finds the next room.
Most businesses go quiet at the top of the funnel because they run out of ideas, not effort. Your Head of Visibility exists to never run out. They identify the podcasts where your ideal audience listens, the partnerships worth pursuing, the communities worth showing up in, and the angles worth pitching. So your visibility does not depend on hoping the algorithm cooperates.
What Your Head of Visibility Does
The work, handled.
Builds your dream-customer list
Identifies the specific people, podcasts, communities, and partners whose audiences match yours.
Finds visibility plays you have not tried
Surfaces guest opportunities, summits, partnerships, niche communities, and angles you may not have considered.
Drafts the outreach
Writes the pitches in your voice, leading with recognition rather than a cold ask.
Tracks what works
Keeps a record of which plays have produced visibility, which have not, and what to try next.
How It Works
From your input to publish-ready work.
Define your ideal audience
Tell your Head of Visibility who you serve and where you suspect they spend time.
Your Strategist builds your list
Researches podcasts, communities, partners, and platforms whose audiences match your ICP.
The team drafts the outreach
Pitches go out written in your voice, leading with recognition. You decide what to send.
Built on Connect-First
Visibility, Connect-First.
Cold outreach written like marketing rarely opens the door. A pitch built on recognition... naming what the host’s audience is already living, the specific moment your work meets them... opens the door more often than it does not. Your Head of Visibility applies Connect-First to outreach the same way your Copywriter applies it to sales pages. The pitch is itself a piece of recognition.
What You Get
Deliverables from Your Head of Visibility.
- Targeted podcast list, vetted for ICP alignment
- Dream-customer list, built around your audience definition
- Pitch drafts in your voice
- Quarterly visibility plan
- Performance tracking of what has worked
The Tools In Play
What Your Head of Visibility works with.
One Team
How Your Head of Visibility works with the rest of your team.
Receives work from
Hands work to
FAQ
Questions about Your Head of Visibility.
Does this actually find podcasts that fit my audience?
Yes. Your Head of Visibility works from your ideal customer definition and surfaces shows whose audiences overlap. It is not a generic top podcasts in your industry list... it is targeted by your actual ICP.
Will it do the outreach for me?
It drafts the outreach in your voice. You review and send. The relationship-building stays human; the research and drafting work gets done for you.
What if my visibility play is partnerships rather than podcasts?
Same role, different output. Tell your Strategist what kind of plays you want to focus on... podcasts, partnerships, summits, communities, guest writing... and the work shapes around it.
“The Messaging Lab is so different from what's out there. You learn to connect with people in a real, authentic way that increases conversions, and it feels good. This is pure gold.”
Jessica Walman, Trustpilot
Put Your Head of Visibility to Work
Keep the top of your funnel open.
Seven days free. Get the lists, the plays, and the pitches built for your audience.