Editorial Planning
Your Head of Content
Your content plan, with rhythm and arc.
Your Head of Content plans what goes out and when. Editorial calendar, campaign sequencing, launch arcs, the cadence that keeps you visible without burning you out. They turn the Copywriter’s output into a system, not a pile of pieces.
The role that gives content a shape.
Most content fails because there is no plan holding it together... just a vague sense that something should go out soon. Your Head of Content exists to give the work a real shape. Editorial calendar, campaign arcs, content rhythm. So you stop scrambling and start publishing on a system.
What Your Head of Content Does
The work, handled.
Builds your editorial calendar
Maps emails, posts, launches, and sequences across a calendar you can see and follow.
Plans campaign arcs
Sequences launches, nurture flows, and recurring content so each piece builds on the last instead of running parallel to it.
Holds the cadence
Decides what goes out when, based on a real rhythm rather than a random schedule or a panic post.
Coordinates the team’s work
Routes drafts to your Copywriter, briefs to your Head of Visibility, and finals to your Graphic Designer at the right time.
How It Works
From your input to publish-ready work.
Define your business goals
Tell your Head of Content what you are trying to do this quarter. Launch an offer? Grow the list? Build the personal brand?
Your Strategist builds your calendar
Maps emails, posts, launches, and sequences across the quarter, with the next 30 days fully built.
The team executes against it
Your Copywriter writes to the calendar, your Head of Visibility opens channels at the right moments, your Graphic Designer makes the visuals.
Built on Connect-First
Cadence built on Connect-First.
Connect-First content cadence is not post five times a week and hope. It is a rhythm built on the three stories... recognition pieces, brand-story pieces, transformation pieces... sequenced across a calendar that lets each kind of post compound. Your Head of Content holds the cadence so your audience knows what to expect and your messaging keeps building.
What You Get
Deliverables from Your Head of Content.
- Full editorial calendar
- Campaign arcs for launches
- Nurture and welcome sequences planned end-to-end
- Recurring content rhythm by channel
- Strategic content briefs for each piece
The Tools In Play
What Your Head of Content works with.
One Team
How Your Head of Content works with the rest of your team.
Receives work from
FAQ
Questions about Your Head of Content.
How far ahead can the Head of Content plan?
Most strong content plans look 90 days out, with the next 30 days fully built and the following 60 in framework form. Quarterly planning, monthly execution. Your Strategist works in that window.
What if my plan changes mid-quarter?
It will. Your Head of Content plans rather than locks. Adjust the calendar, the team works against the new plan from that point.
Will this work if I do not have a steady content rhythm yet?
Yes. That is the use case. Your Strategist exists to help you find a rhythm you can hold, not to make you maintain one you cannot.
Put Your Head of Content to Work
Plan the work. Run the rhythm.
Seven days free. Build a content calendar that holds... and a team that fills it.