Launch a New Offer
Your offer is ready. Your launch copy should be too.
The Messaging Lab produces every piece of copy your launch needs, from the first teaser post to the cart close sequence, in your voice, built on the methodology that converts.
Why most launches underperform
Most launch copy is built backwards. It leads with the offer, the features, the price, the bonuses, before the reader has any reason to care. By the time you get to the CTA, you've told them everything about what you built and nothing about why it was built for them.
Connect-First launch copy flips the sequence. It opens with the reader's reality, where they are right now, what they've tried, what's not working, so accurately they feel found before they've even seen the offer. By the time you make the ask, the decision is already made.
Every piece of copy your launch needs
Pre-launch teaser emails (3-email sequence)
Sales page, full long-form
Launch email sequence (5 or 7-email)
Cart close sequence with real urgency
Social posts, announcement, story, proof
Webinar or masterclass script
FAQ email addressing real objections
Post-purchase welcome email
Waitlist page copy
60%
Average email open rate
Industry average: 20%
4x
Revenue in first 90 days
Average client result
80%
Fewer refund requests
When recognition comes first
$5M
One offer. 8 months.
Still running today.
Launch copy that converts. Without the cringe.
Seven days free. Every launch copy type, built on 14 years of what converts.
Unlimited Connect-First Messaging.